Susan Kenny Consulting takes an integrated approach to helping clients develop audiences, increase earned and contributed revenue, and improve overall operations. Independent publishers and nonprofit organizations are frequently under staffed, insufficiently funded, and, appropriately, mission-centric; there is often little time or financing to develop strategic plans or even simple marketing calendars. Susan Kenny Consulting works with each client to identify specific needs and challenges and works to create both the underpinnings and larger strategies for realistic and affordable growth.
Operational Audit
Many successful consultancies begin with an assessment of how client organizations are conducting business. The goal is to determine operational gaps or shortcomings and to suggest, develop, and help implement refinements.
Marketing Audit
An essential first-step for clients looking to develop long-term marketing strategies or to overhaul marketing campaigns or materials. Audits are usually written critiques of all marketing tools currently in use (including websites), campaign results analysis, overall circulation analysis, prospect list analysis, timing and offer analysis, and comprehensive cost/benefit analysis.
Strategic Marketing Planning
Beginning with “branding” and effective positioning, Susan Kenny Consulting will create long-range, comprehensive plans designed to maximize earned revenue through retention and new acquisition marketing strategies. Such planning often includes training staff in marketing campaign development, logistics, and results analysis.
Materials Development
From email direct mail to the quarter-page space ad, engaging copy, well-defined offers, and clean and creative design are essential to any successful marketing effort. Susan Kenny Consulting specializes in campaign development and has helped clients develop effective and accomplished renewal letter series, new acquisition direct mail (both print and electronic), ad campaigns, annual donor appeals, and conference promotions.
Donor Cultivation & Annual Campaigns
Donations from individuals provide nonprofit publishers and arts organizations with an invaluable source of general operating funding. Susan Kenny Consulting helps clients create new or enhance existing tools to stay connected to current donors and important prospects. From the email newsletter to the cocktail party/poetry reading, we help clients adopt a consistent and organized approach to cultivation. Additionally, we provide our comprehensive array of campaign development services for both donor retention and new acquisition appeals.
Staff Training
Susan Kenny Consulting has professionalized circulation and fulfillment departments, overseen database conversions, developed tools for circulation reporting and forecasting, and created step-by-step annual marketing calendars. None of these initiatives would have been successful without empowering staff members, through hands-on training and counsel, to become experts in their assigned roles.
When We Can't Do It?
Susan Kenny Consulting maintains close contact to a network of consultants, firms, and independent contractors specializing in all aspects of fundraising, circulation marketing, database design, web and print design, and strategic planning for nonprofits. If your project seems beyond the scope of our services, please contact us anyway and we will happily refer you to an appropriate specialist or firm of specialists.
Fees
Susan Kenny Consulting charges by the hour and uses a sliding fee schedule determined by each client’s annual operating budget. Please contact us by phone or email for more information.